【书名】The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
【作者】Sugarman, Joseph
【出版社】John Wiley & Sons, Inc.
【关键词】Guide Advertising Copywriters
【分类】IT＝营销
【内容简介】Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
　　　　Sugarmanwalks you step by stepthroughthe entire copywritingprocess-from getting preparedto researching products and markets to getling ideas down oil paper and polishing them to a brilliant sheen Hc explains the vitaI elements that make great copy and explores the emotional triggers that convince consumers to buy
　　Sugarman gives you allthetools andtactics you need to wiirethe sanle kind ofeffEctive selling copythat has brought him fame and fortune.　
　　 　For anyone who wants to break into the advertising business or ad pros who just want to get better at what they do Ihis is the ultimate companion resource Complete,a ith real examples of high-quality copy for various media，this practical and authoritative guide will tell you everything you need to know to write great copy——and get aheadInthe cutthroatworld ofadvertising.
　　作者简介：
　　Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

[图书格式] pdf