harold chee和chris west著：在中国做生意的诀窍，英文，pdf

Myths About Doing Business in China (Hardcover)
by Harold Chee (Author), Chris West (Author)
Hardcover: 176 pages
Publisher: Palgrave Macmillan (2004)
Language: English
ISBN-10: 140394458X
ISBN-13: 978-1403944580
Product Dimensions: 9.2 x 6.5 x 0.7 inches

Book Description
China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

About the Author
Harold Chee Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.
Chris West is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.