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[待解决] 求两本市场营销方面的英文书

求两本市场营销方面的英文书

第一本:Business Performance Measurement:Theory and Practice.         作者 Neely,Andy,2002,    Cambridge University Press
第二本:Marketing Performance Assessment,           作者 Thomas V.Bonoma and Bruce H.Clark,   Harvard Business School Press,1988


找了一下午,已经是黔驴技穷啦,  拜托各位帮忙...

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晕……老大都出来求书了,奖励可要多发啊

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运气比较好,第一本找到了,就是使用ISBN检索到的

Business Performance Measurement
By
Publisher:   Cambridge University Press
Number Of Pages:   380
Publication Date:   2002-03
ISBN / ASIN:   052180342X


Book Description:

The field of performance measurement has evolved rapidly in the last few years with the development of new measurement frameworks and methodologies, such as the balanced scorecard, the performance prism, economic value added, economic profit, activity based costing and self-assessment techniques. This multidisciplinary, international book draws together the key themes to provide an up-to-date summary of the leading ideas in business performance measurement, theory and practice. It includes viewpoints from a range of fields including accounting, operations management, marketing, strategy and organizational behavior. The book will appeal to graduate students, managers and researchers interested in performance measurement, whatever their discipline.
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  • filalu 书签 +1 2007-9-5 22:57

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