Myths about doing Business in China
[Name] Myths about doing Business in China
[Author] Harold Chee and Chris West
[Publisher] PALGRAVE MACMILLAN
[Key Words] Myth, China, Business
[Briefing]
PDF version, 175 pages
Foreword
For people who do not know China and its ways, doing business here
can seem terrifying. The rules seem to be totally different.
However, beneath these differences the fundamentals do not change.
Business is about providing customers with excellent services or products
at a price that they can afford and that makes the provider a profit. It is
getting to this point that seems so hard in China.
But it can be done. Novartis has been in China for 17 years and in
that time we have established a front-running pharmaceutical company
in China, with leadership positions in cardiovascular, oncology and
transplantation therapeutic areas.
I have known Harold through his lectures on management and
leadership courses, and we shared our views on the changing business
scene in China. His book is full of insight of the kind that only
someone with his double perspective – of a Chinese person who has
worked extensively in China and with Western companies – can
provide.
Western readers are advised to read it and use it as a guide to doing
business in China. They will find their experience here much more
rewarding, financially and culturally, if they do so.
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